Meet the Sapphic Power Couples Fronting SLT Studios’ DYKE LOVE Campaign

Valentine’s Day is rolling in, and while some brands are offering up cliché chocolates and roses, SLT Studios is doing what they do best—making a statement. The queer jewellery brand, founded by BBC’s I Kissed a Girl icon Amy Spalding, is bringing the heat with her latest campaign, DYKE LOVE. Known for their viral ‘DYKE’ rings, SLT is giving us the sapphic power couple energy we deserve by spotlighting three power couples who are redefining queer visibility, and culture.

Meet the Icons

This campaign isn’t just about the jewellery; it’s about legacy, community, and absolute lesbian excellence. The three couples they’ve chosen are paving the way for sapphic spaces, queer art, and unfiltered dyke pride.

Emily Witham & Joelle Taylor

Emily, the mastermind behind the London DYKE Market, and Joelle, TS Eliot Prize-winning poet, are the definition of a power couple. Their work breathes life into lesbian creativity and culture.

For Emily and Joelle, it’s about more than just identity—it’s about history. “It’s vital for DYKES to create for other DYKES,” Emily explains. Their poetry, events, and work at the DYKE Market keep lesbian culture thriving.

Meg Homer & Lailah Muscat

Remember them from I Kissed a Girl? The reality TV sweethearts found love beyond the cameras, proving that lesbian chemistry is built differently.

Meg and Lailah, some of the first to sport the rings in public, have seen how much power they hold. “Before, when I heard the word DYKE, I felt it drop in my chest,” says Lailah. “Now? I hear it and I feel happy.”

Sophie Ward & Rachel Ellison

Founders of Bonanza, North London’s ultimate sapphic rodeo, these two are giving country music a much-needed queer remix while building a space where every dyke can feel at home.

For Rachel, who once heard ‘DYKE’ hurled at her as an insult, this is a full-circle moment. “Thinking back to the girl I once was, who was terrified of this word, and wearing it proudly now – it makes me feel pretty emotional.”

SLT’s founder Amy Spalding puts it best: “It’s about celebrating queer love and shining a light on the people making waves for lesbian visibility.”

At the heart of this campaign is the DYKE ring—an unapologetic, in-your-face reclamation of a word that was once a slur but now stands as a symbol of pride and community.

So let’s shake off shame, stand tall in sapphic identity, and make space for every dyke to take up room, loud and proud.

Why get a DYKE ring this Valentine’s? Because love is about more than just one person—it’s about backing your whole community, wearing your truth, and making sure the world sees it.

Get yours at SLT Studios.

Much love,

Team Nonchalant x

The Team Behind the Campaign

• Photographer: Corrine Amos
• Creative Direction and Production: Rupert Mcminn & Amy Spalding
• Models: Meg Homer and Lailah Muscat, Emily Witham and Joelle Taylor, Sophie Ward and Rachel Ellison